Sunday, February 15, 2009

"I'll lead, you follow"

Feature leads, also known as "soft news," are an important part of news writing. They allow you to take a dull piece of news and gain the attention, interest and empathy of readers by spicing it up. There are many different types of feature leads. They include: anecdotal, narrative, descriptive and question.


Summary leads are also known as "hard news." They provide a preview of what's to come and focus only on straight facts. They answer the infamous 5W's and one H.

Examples of two feature leads:

1. "They know him as "Black," a convicted felon and longtime member of the Bloods street gang. He is leaning far back in a chair, under the only working light in a nondescript rowhouse in East Baltimore. He is talking about street life and hustling. And this group of more than 25 gang members and young men recently sprung from prison are hanging on his every word."


2. In their summary of evidence against Mohammed Sulaymon Barre, a Somali detained at Guantanamo Bay, military investigators allege that he spent several years at Osama bin Laden's compound in Sudan. But other military documents place him in Pakistan during the same period.

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